Saturday, December 28, 2019

Product Team Cialis Getting Ready to Market - 780 Words

Differentiation Positioning Case: Product Team Cialis_Getting Ready to Market (HBS 9-505-038) The Actors: - Mark Babato, the executive director and global product team leader for Cialis - Rob Brown, the global marketing director from Lilly - Leonard Blum, vice president of sales and marketing from ICOS - Sidney Taurel, Chairman of the Board, President and CEO of Lilly Problem Analysis: | |VIAGRA |CIALIS | |The effect |approx. 4 hours after dosing |36 hours after taking the drugs | |The absorption |Diminished when†¦show more content†¦Global Marketing Research (GMR) 2. Global Marketing Planning (GMP) 3. Global Marketing Sales Training (GMST) In the initial stage of new product planning, GMSO had two roles: 1. For research projects based on the ongoing input from the sales-reps visiting physicians and market needs identified by GMR 2. For projects that seemed to have medical effectiveness in Phase I and II clinical trails, GMP would forecast market potential to see whether these products should be terminated or moved forward. Competitors: Pfizer: - Expanding more RD resources - Known as marketing prowess - DTC advertising was an important part of communication mix Bayer with Levitra: - Very effective at lower dosage than Viagra (as low 5 and 10mg) - Designed trials to focus on showing good results in diabetic men - The duration was roughly the same as Viagra - Bayer has conjunction with GlaxoSmithKline to expand its sales force in US market QUESTIONS: 1. Who should be the target market for Cialis? - Someone who has been used Viagra but discontinued the usage, or in other words can be called as a â€Å"dropouts†, for some reasons which probably dissatisfied with it. - Based on exhibit 6, the average of ED patient are men starting from 50 years old which employed full time and married or have sexual partner. - Based on exhibit 7a,Show MoreRelatedProduct Team Cialis: Getting Ready to Market832 Words   |  4 PagesLecture 10: Product Team Cialis: Getting Ready to Market (case 12) 1-) The most relevant dimensions along which to segment the patient market for the Erectile Dysfuction (ED) treatment are demographic, psychographic and behavioral dimensions. With demographic segmentation, we divide the market into groups on the basis of variables such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality and social class. The prevalence ofRead MoreEssay Product Team Cialis Getting Ready to Market1277 Words   |  6 PagesProduct Team Cialis: Getting Ready to Market MKT Q1. In 2002, Viagra was the only clinically proven, FDA approved medication for Erectile Dysfunction (ED) on the market (Cialis – Dec 2003, Levitra – Sept 2003). Viagra had the highest brand recognition of any pharmaceutical product on the market. It had generated over one billion dollars in annual sales for 3 consecutive years since its introduction in 1998. In 2002, Viagra accounted for 5.3% ($1.73 billion) in sales of Pfizer’s annualRead MoreProduct Team Cialis: Getting Ready to Market Essay3273 Words   |  14 Pages1. What are the most relevant dimensions to use to segment the patient market for ED treatment? Select only the most relevant! The most relevant dimensions to use in order to create useful segments for Cialis are: 1. Age 2. Demographic Demographic Marital Status 3. Income 4. Education 5. Psychographic Psychographic Life Stage/Occupation (Student, Employed or Retired) 6. Values 7. Usage Patterns Firstly, age is a valuable dimension due to the strong positive correlationRead MoreCialis - Harvard Business School Case: Product Team Cialis: Getting Ready to Market1439 Words   |  6 Pages1.Problem StatementLilly- ICOS LLC is about to launch a new and innovative product intended to help men suffering from Erectile Dysfunction (ED). Because of the unique product features, Cialis - the product - has good chances of becoming successful even though it is entering a segment, where Pfizers Viagra is the undisputed market leader. In this context, Lilly- ICOS LLC must decide on a marketing strategy, in particular which groups to target and which positioning thus which communication strategyRead MoreCialis Case Essay9153 Words   |  37 PagesHARVARD BUSINESS SCHOOL 9-505-038 REV: JUl Y 2 8. 201 0 ElIE OFEK Product Team Cialis: Getting Ready to Market It was early 2002, and Mark Barbato, the executive director and global product team leader for Cialis, knew he faced a daunting task: launching a medicine for the treatment of male impotence in a market with an established leader-Viagra. 1 Not only had Viagra been generating over $1 billion in sales annually for its parent company Pfizer for three consecutive years, butRead MoreCialis Hbs Case986 Words   |  4 PagesProduct Team Cialis Getting Ready to Market 1.- What trends you think could influence positively and negatively the ED market? The usual market for medication has only main target audience: doctors. They are the ones that will need to be ‘sold’ on the product while patients will mostly take whatever they are prescribed. This case is slightly different due to the fact that 1) the brand Viagra has an unusual high awareness among patients, and 2) the influencing factor of partners is high. ThisRead MoreCase Analysis Cialis Essay1608 Words   |  7 PagesTracy Rucker Marketing Mid-Term 2012 March 1, 2012 Product Team Cialis: Getting Ready to Market Brief Background Erectile dysfunction’ is the failure to achieve and maintain an erection sufficient for satisfactory sexual experience. It affects 150 million men globally. In March1998, Viagra (Sildenafil) was the first oral medication approved for use in ‘erectile dysfunction. Viagra had a very successful launch with a total of 600,000 prescriptions filled in the first month (April 1998), andRead MoreCase Study - Cialis - Ready to Market6941 Words   |  28 PagesTable of Contents: Team Cialis A) Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 B) Situation Statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 C) SWOT analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 1. Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 a. Opportunities b. Treats 2. The Firm†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 a. Strengths b. Weaknesses D) Options Generated†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 E) Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 F) Suggested Plan of Implementation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 Read MoreStrategic Marketing Management337596 Words   |  1351 Pages215 221 223 223 230 236 241 246 248 250 251 255 261 4 Market and environmental analysis 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 Learning objectives Introduction: the changing business environment (or the new marketing reality) Analysing the environment The nature of the marketing environment The evolution of environmental analysis The political, economic, social and technological environments Coming to terms with the industry and market breakpoints Coming to terms with the very different future:

Friday, December 20, 2019

The Background Of The Palette Studio - 1218 Words

The Palette Studio is an arising company that will provide aesthetic, functional, high quality and affordable fashion pieces to its clients. The company will offer wide array of products including bags, wallets, pouches, clothing and the like. Next year, The Palette Studio is scheduled to start their operations. The company was founded by Lovella Christia B. Lim and Franchesca Denise M. Marcelino. It is an online-based company located in Manila, Philippines. As the company innovates simple bags, different fashion accessories and clothing, this will give a step up into the fashion industry and open its doors to new opportunities for the company. The brand creates designs that will suit the market’s taste, particularly those whose ages are 17-25 years old. Set to be senior high school students, college students and young professionals as our target market. The Palette studio’s primary function is to distribute bags that would change and make the users’ lives easier, more comfortable and organized. As the brand operate, they aim to be known by their target audience. To achieve this common goal, the company will have collaborations with local businesses, fashion bloggers and online influencers. The company believes that with this strategy, their marketing focus will be more interested in their brand and the product they sell. As the year goes by, the fashion industry in our country, the Philippines, evolves. For the reason that many of newly established businesses are arisingShow MoreRelatedThe Spanish Renaissance Period : 16th Century Venetian Triumvirate : Titian, Veronese, And Tintoretto1157 Words   |  5 Pagesof international reputation. Like his mentor, Giorgione, put time and talent in creating a mysterious and influential painting, â€Å"Pastoral Concert, c. 1508-1510. The Venetian style oil painting on canvas which does not resemble its original color palette; includes two dark haired beautiful females seem evocative and are purposely placed into ‘interactive’ poses, out-to-the—side, near the male subjects. â€Å"Pastoral Concert† Titian 1508-1510 Oil on canvas The females in this painting above createRead MoreShort Story : Seduced By Oranges 1377 Words   |  6 PagesGordon Square in 1905. The photograph shows Bell painting her first commission, a Portrait of Lady Robert Cecil, 1905 (Fig. 6). As the photograph demonstrates, the home was used as both a place of independence and studio space for the artist. In the photograph Bell is seen holding her palette standing beside her easel as Lady Robert Cecil is seated on a chair in the left corner of the drawing room. Both women are surrounded by the comforts of Bell’s feminine environment. Bell’s ownership of the spaceRead MoreThe s First Retrospective Exhibition1196 Words   |  5 Pagesa year, then from 1939-42 at the East Anglian School of Painting and Drawing in Debham and in 1942-43 at Goldsmiths College in London. He had his first solo exhibition in 1944 at the Lefevre Gallery. Before moving to Holland Park, Freud owned a studio in Paddington, London for 30 years. He was close friends with other English artist such as Francis Bacon and Frank Auerbach, who all help establish the art movement known as â€Å"The School of London†. This was a movement of figurative artists who allRead MoreEssay about Miles Davis1689 Words   |  7 Pagesremaking and replenishing himself, he has moved on and left his old self in the past decade. This music is not useful as background music. It cannot be used in the same way the 30 years worth of Miles’ previous music can be used. It demands attentiveness. It is militant and arrogant. It is sometimes more a display of audacity and an assertion of absolute independence then a lovely palette to summon dreams. The dream is over. All the romantic ballads and pleasurable entertainment is history. With this soundRead MoreEssay on Juan Gris1522 Words   |  7 Pagescubist cup. Silhouetted flat and in black are other discernable objects such as bottles, glasses, and a cubist pipe. It is highly likely that Gris owned these objects, since the subject matter of CubistsÕ paintings are typically objects found in their studio. This is especially evident in 1913 where Gris repeatedly uses the guitar and violin in his still-lives. In fact, 20 out of the 33 still-lives done in 1913 involve music consisting primarily of guitars, mandolins and violins. nbsp;nbsp;nbsp;nbsp;nbsp;WithinRead MoreThe Self Portrait : An Interesting Genre Of Work1387 Words   |  6 Pagesartist has a longer period of time to examine their own face, instead of having limited access. A painter knows their own face the best; in many artists’ work other subjects resemble the artist themselves. Women often portray themselves in their studios at work, evidence of professional accomplishment. Sometimes self-portraits are very truthful since the artist had time to examine every detail of their appearance. On the other hand, artists also can take liberties in creating their image in orderRead MoreWho Was Pablo Picasso?1678 Words   |  7 PagesPeriod in 1907 whilst already working as a professional fine artist, building on from some initial proto-cubist experimental works that were produced during his Blue Period. This overlapped with his transition into using warmer brown and red palette colors and his shift away from depicting depressing themes to a more neutral stance, both of which defined his Rose Period (c.1904-1907). Picasso s work during these years is still generally considered to be proto-cubist, as it included some semi-realisticRead MoreA Personal Statement about the Things I Have Learned in This Course1366 Words   |  6 Pagesworking outside regularly. However, before the nineteenth century, it was relatively rare to see artists with their easels and paint palettes working out of doors. The work artists did was confined to their studios. Even with en plein air painters, studios are places where the artist performs much of their craft. Artists will create and blend their colors indoors in the studio, and later transport the pigments they create outside to work in natural light. The natural light renders their colors differentlyRead MoreThe Characteristics Of Claude Monet As An Im pressionism809 Words   |  4 Pagesdifferent times of the day, with this he was able to capture the light of the scene perfectly. Even on his early years Monet had an infatuation with light, in â€Å"Green Dress† Monet studies how the light reflects off the models green dress with a dark background, the darker back almost illuminates the light shining off the dress and made it easier for him to capture the radiance. Another one of Monet’s illuminating work was â€Å"The Woman in the Garden† the model is in a freshly cut green garden, the shadowingRead MoreImpressionism And Its Impression On Modern Art1181 Words   |  5 Pagesdoors rather than in a studio as had been the previous custom. This enabled them to observe nature more directly and to capture the fleeting characteristics of the moment, especially the momentary and transient aspects of sunlight. The goal of the earliest Impressionists was to render a sensory perception of a scene, allowing its viewers to use their judgment in deciphering what is actually before them. The Impressionists relaxed the boundary between subject and back ground so that the effect of an

Thursday, December 12, 2019

Motivation Technique To Enhance The Productivity Of The Employee

Question: Discuss about the Motivation Technique To Enhance The Productivity Of The Employee. Answer: The thesis statement is that Whether the productivity of the workers could be enhanced by the manager with the use of motivational techniques. Motivation is vital for the growth of the organization because it enhance the productivity of the employee in an appropriate manner. The contribution of manager is significantly to motivate them effectively towards accomplishing the task. Manager of the organization should follow various motivation techniques to make them happy and feel comfort while performing the task. Motivation technique would not be able to increase the capacity and efficiency of the employee or an individual but also it would be beneficial for the business as well. It is the article based essay which will represent the thesis statement effectively and describe the importance of motivation technique in the organization. It has been analyzed that the efficiency is essential for managing the productivity and it has ability to bring the positive as well as negative environment. Motivation is essential for the factors which are able to disclose recognized or unrecognized talents and skills in an efficient way (Jorge nsen, Bice, Unruh, Akehi, Crockett and McReynolds, 2017). Therefore, the role of manager is vital to enhance the motivation because it would be able to reveal skills and potentials which their works acquire in order of enhancing the efficiency not only in an organization but also in personal life. It has been analyzed by the article that the strength of motivation technique is job satisfaction, improve efficiency, stability of work force, leads to attainment of organization goal, increase the learning capacity and build friendly relationship. The role of motivation technique in job satisfaction is vital because it aids to make them feel that they are working at safer place and their value in the view of organization is valuable. It keeps employee in the organization for a long time and stability of workforce or a long time enhance the good will of the organization in the view of outsiders (Pinder, 2014). Efficiency of the employee can be improved if manager apply right technique over the employee for improving the efficiency. Improved efficiency will not make them unhappy and bored towards the work. It is required for the manager to get engaged with employees in rich manner and invest their time in the resolving the issue of the employee. The performance of employee can be hig h with the effective support of manager in their work. Stability of the workforce is essential from the point of view of reputation. The loyalty from employee is must for the organization and it should remain if they feel that they are the valuable asset for the organization ((Hanus and Fox, 2015). The skills and the efficiency are remarkable for the organization because it will enhance the good image of the organization that will attract competent and qualified individual into a concern. The nature of manager should bee attentive towards his employee because no clarity of concepts brings the misunderstanding which may lead organization into the adverse way. Motivation technique applied by manager is an important because it is able to bring the satisfaction among employees. This can be accomplished by keeping into mind and creating and incentive plan for the advantages of employee. This could be initiated by the manager in the term of monetary and non-monetary incentives, opportunit ies for promotion and appraisal and disincentives for inefficient employees. Every aspect has two parts which describe the positive as well as negative component of scenario. Similar condition is applied with this thesis statement which will describe that the motivation technique applied by manager can have the positive as well as negative impact. There are various reasons has been indentified which may influence the efficiency of the employee while performing the task. These are unhealthy and unsafe working zone, unfavorable relations with the manager and improper relations between the colleague, low motivation, low payment and employee job inconsistency. It is important for the efficiency that the workplace should be appropriate in the term of ventilation and illumination. Otherwise it may lead the low efficiency in the organization. Management plays a crucial role to lead the organization in the way of success (Nuttin, 2014). Manager is an individual who directs employee in the way which is required by the organization to accomplish the goal. Manager can h arm the organization by causing the wage-earner to have the negative emotions, by leading them to accomplish the task halfhearted. Relations between the employees should be appropriate otherwise negative relations may lead them to low morality and demotivation. It has been analyzed by the article that the attitude of the manager should be appropriate towards the client and the employees. Unmotivated employees can be the cause of low efficiency in the organization because they will spread the rumors which may influence the efficiency and the productivity of the employee. It will bring the situation of unnecessary cost and strikes for the management (Marini, Bortolotti, Parenti, Gatto Bonetti, 2014). Motivation rewards in the term of monetary and non-monetary terms may influence the efficiency because when employee is unable to attain the reward and his competitor won it, it will enhance the feeling of covetous to the people who are getting rewarded. Forced by manager to accomplish t he task could be the reason of over-stressed which can bring the attitude of misconception. It has been understood by article that undertaking of the job by employees who is not favorable for the personality of the employee, might lead to them in the condition of restlessness in the workplace (Nurmi, Hagger, Haukkala, Arajo-Soares and Hankonen, 2016). According to my view point towards the thesis statement, I have observed while reading the entire article that motivation technique is essential to amplify the productivity of an employee. The behaviour of organization is dependent upon the behaviour of the manager and the organization. It has been studied in the journal of Guclu and Guney, (2017) that several employees are left their job due to job satisfaction and move further for job switching. The impact of terrible management forces them to leave their job or job switching. Employee engagement is essential for motivating them in an adequate manner. There are various factors such as communication, performance management and individual strength which are able to amplify the employee engagement and efficiency of the employee. It has been observed by me that communication plays a vital role while interacting with the employee because it is essential for the employee to have the clear knowledge about the vision and mission of the org anization. I would recommend that manager of the organization should focus n the strength of the employee and try to reduce the ineffectiveness or weakness of the employee. The facility of training and development may enhance the productivity of an employee. There are so many theories related to motivation that should be applied by manager to improve the efficiency of the employee (Csikszentmihalyi and Wong, 2014). I am in the favor of the thesis statement and do agree because motivation technique is able to enhance the productivity of an employee in the perfect manner. There are so many motivation techniques which may lead organization the way of success and able to enhance the productivity towards the accomplishment of the task. Job satisfaction can be brought by the motivation technique which is applied by the manager (De Grip and Sauermann, 2013). Motivation technique can be distinguished in to the creative positive work environment, set goal, share profit, provide incentives and conduct the program of rewards and recognition. A motivation technique can manage the employee and reduce the unwillingness towards the work. My stake point in the support of thesis statement is that manager should consider productivity of an individual and disclose the strength of the employee in the organization. I would like to recommend that manager should consider individual and motivate them by asking their issues and conflicts within an organization, possible solution and support should be given by manager so that individual can feel that he is valuable for the organization and this attitude make him loyal towards the organization. Psychological need of the employee should not be neglected by the manager and should be prioritize by an organization. It has been concluded that motivation technique is crucial for the success of the organization. It does not affect the individual but also an entire organization in an adequate manner. This essay has been made on thesis statement which described the importance of motivation technique to enhance the productivity of the employee. Strength and weakness has been elaborated of motivation technique applied by manager. I made my viewpoint in the favor of thesis statement and agree with it because it has been analyzed by me with the help of article that motivation has the ability to change the mind and thinking of an individual ad employee about the organization and work. It is required to the manager to opt correct technique in the organization for motivating the employees. References Chemolli, E., Gagn, M. (2014). Evidence against the continuum structure underlying motivation measures derived from self-determination theory.Psychological Assessment,26(2), 575. Csikszentmihalyi, M. and Wong, M.M.H., (2014). Motivation and academic achievement: The effects of personality traits and the quality of experience, InApplications of flow in human development and education(pp. 437-465). Springer Netherlands. De Grip, A. and Sauermann, J., (2013). The effect of training on productivity: The transfer of on-the-job training from the perspective of economics,Educational Research Review,8, pp.28-36. Guclu, H. and Guney, S., (2017). The Effect of the Motivation Techniques Used by Managers to Increase the Productivity of their Workers and an Application. Business Management Dynamics Vol.6, No.7, Jan 2017, pp.01-18. Hanus, M.D. and Fox, J., (2015). Assessing the effects of gamification in the classroom: A longitudinal study on intrinsic motivation, social comparison, satisfaction, effort, and academic performance,Computers Education,80, pp.152-161. Jorgensen, S.W., Bice, M.R., Unruh, S., Akehi, K., Crockett, H. and McReynolds, J., (2017). Motivation of Shoulder Surgery Patients for Rehabilitation,International Journal of Exercise Science,10(2), pp.234-245. Marini, I., Bortolotti, F., Parenti, S. I., Gatto, M. R., Bonetti, G. A. (2014). Combined effects of repeated oral hygiene motivation and type of toothbrush on orthodontic patients: a blind randomized clinical trial.The Angle Orthodontist,84(5), 896-901. Nurmi, J., Hagger, M.S., Haukkala, A., Arajo-Soares, V. and Hankonen, N., (2016). Relations Between Autonomous Motivation and Leisure-Time Physical Activity Participation: The Mediating Role of Self-Regulation Techniques,Journal of Sport and Exercise Psychology,38(2), pp.128-137. Nuttin, J., (2014). Future time perspective and motivation: Theory and research method, Psychology Press. Pinder, C. C. (2014).Work motivation in organizational behavior. Psychology Press.